The Beardoholic products all have one central tragic failure, their packaging. The balm itself is a good product, it is yellow in color, and has middle of the road consistency and viscosity. The ingredients are what you would expect, however, the beeswax is the last ingredient which likely explains the natural variation in the texture between all the balms. For Reuzel, it’s the second ingredient, and so it’s a stiffer balm. This product also features an expiration date of about four years from production, something you don’t see in other products.

The scent is described on the packaging as “Sweet Orange,” and the smell is precisely so. The citrus notes are very light and refreshing. The orange isn’t bracing, cutting, or belting but more subtle. Everything about Beardoholic is a pleasure to use, except for the packaging. The first product I bought of theirs was their unscented Beard Oil, and that product came with a crumpled cap on the bottle. This product likewise came from distribution with the tin lid crushed. The packaging is thin enough where you can apply some pressure with your thumb and reform the metal cap at least on the balm. The price of this product is one of the most expensive too, at roughly $20 for 2 ounces. That puts this product at the top of the range, and while the product itself is good, for double the price of the Viking Revolution balms, I would expect more than this. I will continue to enjoy using the Beardoholic balm that I have, but considering the price, I will likely not be a regular consumer.