The Graveyard of Good Ideas

Earlier today I wrote an email to one of my recruiters who is helping me find gainful employment as best as he can. During this composition it occurred to me that there is definite value in some of these “Really Big Ideas” that I have from time to time. I’ve written about this subject before, but this time I started to consider if there was any way to sell this skill that I have, and that it would be a good thing to write about it and perhaps doing so would ‘seed the clouds’ and maybe help me somehow in the future.

It’s an odd skill with an elusive name. What could it be called? It was something that I only started to understand myself late last year after my 38th birthday. There are a lot of things that go into this particular knack, there is brainstorming, mind-mapping, and extensive applications of imagination. I love the notion of a “Thought Palace” which I picked up from reading a lot of Sherlock Holmes stories and for me, it’s not as structural as it might have been for the protagonist of those stories but the metaphor really rings true for me. It all starts with a problem statement. As I look back on my life I find that this pattern has been with me for a very long time and it’s only recently that I’ve been able to put a finger on it and approach the task of devising what it actually is all about. These problems sometimes are very deep, and sometimes not; sometimes they are filled with deep personal importance and sometimes not. The procedure, if there could be something procedural to it tends to follow the same overall pattern, brainstorming leads to a froth of ideas, images, opening up like a sea of possibilities before me. My mental landscape is littered with all of this material, laying about in boxes and just resting on the metaphorical mental ground. This seems to work even if I don’t brainstorm first, but it seems to hasten the entire operation if I do. The key for me is to quite literally sleep on it. I keep the problem firmly in mind, I’ve got a field of mental raw material littered about my consciousness and then I turn my back on all of it. In a few days, and as oddly as it seems, during a relaxing hot shower or bath usually, the end product arrives in my mind. It is an unusual sensation, just standing under the flow of water and a tightly coiled spring appears in my mind and then uncoils. The problem stands solved before me, and all I have to do is write it all down. I know it will work, and there are indelible certainties that any rough spots couldn’t possibly be show-stoppers.

Examples of these great ideas then get written down. And here is the rub for me personally, that I’ve got what amounts to a rather full suburban graveyard filled with these marvelous and certain to be successful ideas. I have to write them out, and then bury them alive because they are too valuable to actually share. It comes down to idea ownership, to actually make good on all this work that I’ve done for people who never asked me to do the work in the first place. These ideas could be very lucrative to me personally and in my current stage of life, having any of these ideas get stolen and benefitting someone else chills me right to the core.

Some of these ideas I can characterize without having to expose them, because without copyright to protect all this work, I would be exposed, and I can’t stand that risk. The first one was the most elegant and most important to me personally. It took elements that I had picked up in the non-profit philanthropic space that I have been orbiting for the last fifteen years and synthesized a complete plan that could be put into action by any institution of higher learning which would have the effect of integrating admissions, student retention, development and advancement, and also directly harness young alumni engagement. During my time speaking to people in that sphere of influence in Austin Texas last November, I was asked many times especially about young alumni engagement, and it was all I could do to resist not sharing my great design. I can’t trust that my work would benefit me, so the only people I could share it with are my blood kin, who are the only people who would never betray me for greedy purposes. Once I did share my grand design with my kin, the response was very gratifying. It could be a really great way to “have your cake and eat it too” when it came to encouraging and keeping students in higher education and quite possibly also address the giant mountain of student debt that these students are accruing during their time studying in these institutions. The idea that a student could possibly walk away from their Bachelors of Arts and only have to pay $125 for the entire experience was something that took my breath away. The ability to start your life without being chained to a giant millstone of educational debt keeps this particular idea alive, deep underground in a coffin, but alive still.

Then most recently I had the opportunity to interview for a local “hypermarket” style company that has business throughout the region. Quite by accident while reading the background material I had assembled for this interview experience I accidentally began “priming the machine” and the day before my interview with the company I had another one of these spring-loaded epiphanies strike me square in the head. Again it came during a hot shower, and I found myself speed-talking through the entire package of work, as I find that sometimes self-talk helps me retain all the details, sometimes these ideas can evaporate like the memories of dreams. I discovered that I had everything, mental images of whiteboards, hardware lists, procedure binders, business plans, project visions, even so far as to create marketing and a jingle. It would have led the “Point Of Sale” experience to it’s most extreme limit in terms of speed and convenience. It could have been a Holy Grail for this particular company. Alas, the company did not want me for my baser skills and so the idea was boxed up and buried.

The humor of all of this is not lost on me. What a foolish thing, to be struck with amazing work that was totally unbidden, unexpected, and not-asked-for. I seriously doubt there are ways to even approach unveiling these ideas because they come from so far afield that it’s doubtful they are even standing in the same ballpark. What sort of communication channel exists where you can chat up a company and lay all this out on them all at once? It’s impossible without sounding like you are a lunatic crank. Nobody volunteers such work out of the blue, it just isn’t done. It’s a small bit of entertainment imagining a world where this sort of thing is if not expected not ruled out before it can begin. What would such a world look like? People like me who have what amounts to having accidental revelations just wandering in off the street and changing entire market segments and entire industries, blowing up higher education affordability problems and revolutionizing POS systems willy-nilly.

So that leads to the graveyard of good ideas. I wonder how many other people are out there who have similar experiences. How many other life-changing, utterly disruptive epiphanies are buried in shallow graves? Then I get to wondering if all of this is a flash in the pan or if it is like I suspect, a new talent of mine that will be with me for the rest of my life. How many more holes will I have to dig?

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